Brand & Content Manager

Position Summary

The Brand & Content Manager is responsible for developing, creating, and managing Reserve Health's digital communications, educational content, and brand storytelling across multiple platforms.

This position serves as the organization's primary content creator and is responsible for translating Reserve Health's expertise, people, services, and mission into engaging written, photographic, graphic, and video content that educates patients, strengthens client relationships, supports recruitment, increases community engagement, and builds long-term brand recognition.

This position requires a creative professional who combines strong storytelling abilities with excellent organizational skills, sound judgment, and an understanding of how high-quality digital content supports patient education, organizational reputation, and business growth.

The Brand & Content Manager is expected to proactively identify communication opportunities, collaborate with leaders throughout the organization, and independently manage projects from concept through publication.

Essential Functions

Content Strategy

• Develop and maintain an annual editorial and content strategy.
• Maintain an organized content calendar across all communication platforms.
• Identify opportunities to educate patients, support existing clients, and increase community engagement.
• Recommend new communication initiatives and digital engagement opportunities.

Content Creation

• Research, write, edit, and publish original written content.
• Produce newsletters, blogs, website articles, patient education materials, recruiting content, and organizational communications.
• Translate complex medical topics into clear, engaging content for public audiences.

Photography & Videography

• Capture professional photography and video throughout Reserve Health operations.
• Coordinate photography and video sessions with department leaders and staff.
• Conduct interviews with employees, patients (when appropriate), providers, and community partners.
• Maintain an organized digital media library.

Multimedia Production

• Edit professional photographs and videos.
• Design graphics and visual content for digital and print communication.
• Produce short-form and long-form multimedia content.
• Maintain consistent visual standards across all communication channels.

Digital Communications

• Manage Reserve Health's digital presence across approved communication platforms.
• Publish content according to the editorial calendar.
• Optimize content for platform-specific audiences.
• Monitor audience engagement and recommend improvements.

Collaboration

• Develop productive working relationships with department directors, providers, and staff.
• Identify meaningful stories that highlight the organization's mission and impact.
• Coordinate content production schedules with operational leaders.
• Support organizational initiatives through strategic communication.

Responsibilities

The Brand & Content Manager is responsible for:

• Brand storytelling
• Patient education content
• Digital communications
• Social media management
• Newsletter production
• Blog development
• Website content management
• Photography
• Videography
• Graphic design
• Content planning
• Editorial calendar management
• Digital asset management
• Basic marketing support
• Communication analytics

Qualifications

Required

• Bachelor's degree in photography, communications, journalism, marketing, digital media, graphic design, media production, or a related discipline, or an equivalent combination of education and professional experience.
• Demonstrated experience creating professional multimedia content.
• Strong writing and editing skills.
• Professional photography skills.
• Graphic design experience.
• Experience managing social media platforms.
• Ability to independently organize and manage multiple projects.
• Excellent interpersonal and communication skills.
• Valid driver's license.

Preferred

• Professional video production and editing experience.
• Experience interviewing and developing original stories.
• Adobe Creative Cloud proficiency or equivalent professional editing software.
• Experience with website content management systems.
• Knowledge of SEO principles and digital analytics.

Work Environment

This position is primarily based at Reserve Health facilities and partner locations throughout the region.

Regular travel between Reserve Health locations, client sites, community events, and partner organizations is expected.

Occasional evening or weekend work may be required to support organizational events or content opportunities.

Physical Requirements

• Ability to lift and transport camera and production equipment.
• Ability to stand and walk for extended periods during events and field assignments.
• Ability to travel independently throughout the service area.
• Ability to operate computers and multimedia production equipment for extended periods.

Success Factors

The successful Brand & Content Manager will:

• Produce consistently high-quality content.
• Build trusted relationships throughout the organization.
• Demonstrate creativity while maintaining professionalism.
• Operate independently with sound judgment.
• Continually improve communication quality and audience engagement.
• Adapt to evolving communication technologies and digital platforms.
• Uphold the Reserve Health brand in every public communication.

Core Competencies

• Creativity
• Initiative
• Professionalism
• Storytelling
• Organization
• Collaboration
• Attention to Detail
• Communication
• Adaptability
• Continuous Learning
• Sound Judgment

Reserve Health reserves the right to modify job responsibilities as organizational needs evolve. This position is expected to grow alongside the organization and may assume additional responsibilities consistent with its purpose and scope.