Director, Head of Hardlines, Licensing & Extended Line

Job Description

Just imagine LEGO® branded hardline products reaching consumers around the world through standout partnerships, premium products, and new experiences. Then make it real.

About the role

As our Head of Hardlines, Licensing & Extended Line, you'll define and lead the future strategy for the Hardlines licensed business within the LEGO Group. Based in Copenhagen, you'll shape the category roadmap, grow and optimize the product portfolio, and build strong licensing partnerships that extend the reach of the LEGO® brand. You'll lead a small team, work closely with stakeholders across product development, creative, and commercial functions, and play an active role on the Licensing & Extended Line Leadership Team.

Required Qualifications

• Defined category strategies and roadmaps that grew and optimized licensed product portfolios across priority markets and retail partners.
• Defined category vision and growth strategies that unlocked new revenue streams and accelerated global expansion.
• Built and scaled licensing businesses through strategic partner selection, contract negotiations, and long-term portfolio planning.
• Aligned licensing partners and cross-functional product development, creative and commercial stakeholders around category strategy, portfolio priorities and commercial goals.
• Established and developed teams responsible for delivering category and portfolio growth within a global licensing business.
• Used commercial performance and market opportunity analysis to prioritize portfolio development, product innovation and category growth opportunities.

Preferred Qualifications

• Completed a master's degree in a business-related field or gained equivalent professional experience.

What you'll build

• Create and drive the Hardlines strategy and category roadmap with key stakeholders.
• Grow and optimize the Hardlines product portfolio through innovation and portfolio management.
• Own key licensing partner relationships and support long-term commercial success.
• Partner closely with creative teams to deliver high-quality product assortments.
• Expand presence across priority markets and key retail partners.
• Establish and develop a newly formed Hardlines team.

If you've worked in a role where you combined licensing strategy, partner management, portfolio development, and commercial leadership, you'll feel at home here. What matters most is your ability to balance brand building, commercial performance, and consumer relevance while turning strategy into action.

Life on the team

The Hardlines team is part of the Global Licensing & Extended Line organization. LEL is globally developing all non-brick physical consumer products for the LEGO Group. Together, we work to amplify the reach and relevance of the LEGO brand through high-quality products and experiences. You'll join a collaborative team environment where relationship building, curiosity, initiative, confidence, and partnership are valued. We work closely across functions and encourage different perspectives as we solve challenges together.

What success looks like

Success means creating a clear direction for the Hardlines category, building strong licensing partnerships, and developing a focused portfolio that strengthens consumer engagement. Over the next 12 to 18 months, you'll help shape the future growth of the business while working closely with licensing partners, product development teams, creative leaders, and senior stakeholders across the organization. You'll be at the center of turning opportunity into long-term impact for the category.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Your workplace: Your workplace will be the office, store or factory specified in this advert.

Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Learn more about our benefits, culture and workplace experience here

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.