Marketing Assistant
JOYCE THEATER FOUNDATION, INC.
POSITION: MARKETING ASSISTANT
STATUS: Full-time, exempt employee with full benefits package
REPORTS TO: Marketing Manager
SCHEDULE: Monday through Friday, 10am – 6pm with flexibility to accommodate Marketing Director’s requests to attend performances, professional development sessions, and offsite conferences.
SPECIFIC RESPONSIBILITIES:
Joyce Program Book
● Oversee all aspects of The Joyce’s program book including:
o Setting and overseeing deadlines
o Communicating with companies and Joyce staff for content
o Laying out and preparing program book file for print
o Editing for grammar, clarity, and accuracy
o Monitoring costs
o Managing approval process
o The creation of program inserts
o Communicating and coordinating with printers to order program books
● Execute all aspects of The Joyce’s program book advertisement program including:
o Communicating with advertisement purchasers
o Updating program book advertisement specifications and rates
o Creating projections for advertisement sales
o Monitoring invoice, payment, and approval processes
Social Media
● Execute the Marketing Manager’s overall social media strategy
o Posting and maintaining The Joyce’s social media accounts
o Engaging with audiences across all social media platforms
o Collaborating with coworkers, dance companies/artists, and community partners to create robust content
o Collecting information to provide performance analytics and feedback on social media platforms
o Providing analysis reports on social media performance in support of Marketing Manager’s strategy
o Conducting regular evaluation of relevant trends and ways to optimize performance
● Create content for The Joyce’s social media channels and for interdepartmental use
o Capturing onsite content during Photo Calls and scheduling necessary photo and video shoots with the companies
o Editing footage and photos for social media posting
Community Engagement and Departmental Support
● Collect pricing information from companies
● Provide support for local community partnerships as directed by Marketing Manager
● Oversee cross-promotion initiatives
o Identifying industry partners to request support of The Joyce’s programming
o Maintaining relationships with cross-promotion partners
o Executing cross-promotion offers through email and social media
● Update upper lobby rack cards on a weekly basis