Marketing Specialist - Sports Brands

Role purpose

As the Marketing Specialist – Sports, you will play a pivotal role in executing and coordinating end-to-end marketing activities across our stores, across all markets.

This role will be responsible for translating brand guidelines into impactful local activations, coordinating agencies and partners, and delivering both in-store and digital marketing initiatives. The role requires a creative, outgoing, and commercially aware marketer who thrives in a fast-paced, multi-market retail environment.

What You Will Do

Marketing Execution & Campaign Delivery

• Execute day-to-day marketing activities at store and country level across all relevant markets.
• Apply and protect brand guidelines across all local campaigns, stores, and marketing materials.
• Plan and execute marketing campaigns and advertising across digital and offline channels.
• Coordinate store openings, brand activations, and external events, ensuring smooth execution and strong brand alignment.
• Manage in-store marketing, including POS, merchandising, and promotional materials.

Channels & Activation

• Deliver integrated campaigns across:
  • In-store marketing.
  • Digital and social channels.
  • Influencer and community activations.
  • Local media and partnerships.
• Coordinate with local influencers, media contacts, and partners to enhance brand visibility.
• Execute local CRM campaigns (SMS, email, loyalty pushes) where applicable.

Agency & Stakeholder Collaboration

• Act as the key liaison with outsourced marketing agencies in local markets.
• Collaborate closely with:
  • Country Retail Managers
  • Store teams
  • Sales, design, and supporting functions
• Align with Sports Direct brand teams and follow required brand processes to support ongoing marketing activity.

Performance, Insights & Reporting

• Track engagement, analyse performance, and report on campaign, digital, and media KPIs.
• Maintain marketing calendars and budget tracking sheets, ensuring accuracy and control.
• Gather and share customer insights, competitor activity, and store sales feedback to inform future campaigns.
• Identify gaps in current execution and proactively recommend improvements.

Personal Attributes

• Outgoing, energetic, and people-oriented
• Creative, driven, and passionate about sport and brand-building
• Natural influencer with strong communication skills
• Comfortable working across cultures and travelling frequently
• Curious, ambitious, and always looking to raise the bar (“dreaming big”)

What You Will Bring to the Role

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years’ experience in a marketing role, with a strong focus on brand activation.
• Experience in fashion, lifestyle, or sports retail is strongly preferred.
• Proven exposure to both online and offline marketing channels.
• Creative, adaptable, and comfortable working in dynamic, evolving markets.
• Fluent in English (written and spoken).
• Willingness to travel.
• Passion for sport, brand-building, and experiential marketing.