Content Lead
About the Role
This is a senior individual contributor role sitting within the Growth team of a fintech startup building identity and onboarding infrastructure for businesses. As Content Lead, you will own the brand voice and be the primary content force behind both company and founder-led channels, with direct access to leadership and a meaningful impact on how the company reaches its audience.
What You'll Do
Ghostwrite and manage the founders' LinkedIn presence, translating their thinking and customer conversations into posts that sound authentically like them.
Own the company's LinkedIn strategy and content cadence, optimizing for attention, engagement, and conversion.
Write long-form content including blog posts, white papers, and case studies to establish thought leadership in the market.
Define and protect brand voice and tone across all published channels, including the website, press releases, and social media.
Proactively extract raw material from founder conversations and customer insights to produce finished content without waiting for detailed briefs.
What We're Looking For
3 to 8 years of experience in content, copywriting, or communications roles, with a strong portfolio demonstrating exceptional writing talent.
Proven ability to write convincingly in someone else's voice, through executive ghostwriting, managing a founder's social presence, or comparable work.
Deep expertise with LinkedIn as a content channel, including a clear understanding of engagement mechanics, audience growth, and conversion patterns.
Experience writing long-form content such as blogs, white papers, and case studies.
Experience developing and managing brand voice and tone guidelines across multiple formats and channels.
Self-directed working style with the ability to shape narratives from raw conversations and minimal briefs.
Background in B2B SaaS, fintech, or identity and compliance domains is a strong plus.
Experience working directly with founders or C-suite executives on content and communications is a strong plus.
Available to work within an EU-compatible timezone.
Location
Fully remote, open to candidates based anywhere within EU-compatible timezones. Visa sponsorship is not available.