Marketing Cloud & Marketing Cloud Account Engagement Consultant

Marketing Cloud and Marketing Cloud Account Engagement Consultant Responsibilities:

• Client Presentations: Assist in preparing client presentations, showcasing Salesforce Marketing Cloud capabilities and proposed solutions.
• Requirement Gathering: Participate in workshops and client meetings to gather detailed requirements, document them, and collect feedback for project refinement.
• Business Process Analysis: Maintain ‘way of working’ within teams to execute projects in an efficient and timely manner
• Solution Design: Collaborate with technical and delivery teams to translate client requirements into Salesforce Marketing Cloud solutions, adhering to best practices.
• Platform Configuration: Configure Salesforce Marketing Cloud tools to meet client requirements, including troubleshooting, deployment, and data uploads.
• Testing Support: Assist in unit testing, system testing, and acceptance testing to ensure high-quality solution delivery.
• Demonstration: Provide regular demonstrations of the solution to clients during the build phase to ensure alignment with expectations.
• Training: Conduct training workshops for clients, administrators, and end-users to ensure the successful adoption of the solution.
• Client Relationship Management: Engage with client stakeholders to analyze business processes, gather functional requirements, and ensure a smooth relationship throughout the project lifecycle.
• Travel Requirements: Willingness to travel for client meetings, workshops, and training sessions as necessary.

 

Technical Skills:

• Experience: 2 + years of project delivery experience or functional consultancy covering one or more of the Salesforce Marketing Cloud tools with focus on Marketing Cloud Engagement. Marketing Cloud Account Engagement experience is a plus.
• Project Management Knowledge: Understanding of Agile project methodology, including user story definition, and detailed requirements documentation.
• Functionality knowledge:
  • Strong understanding of Salesforce Marketing Cloud’s architecture, best practices, and configuration. Knowledge of similar tools such as Data Cloud, Marketing Cloud Advanced or Personalisation is a plus.
  • Familiarity with third-party vendors and AppExchange tools is beneficial (e.g. integrations with external platforms).
  • Expertise in the use of AmpScript and SFMC SQL.

 

Nice to Have:

• Certifications: Salesforce Marketing Cloud Certifications such as Marketing Cloud Email Specialist, Marketing Cloud Consultant, Account Engagement Specialist.
• Additional Knowledge: Familiarity with Salesforce Sales Cloud, Service Cloud, or other Salesforce Clouds is advantageous.

 

Business Skills:

• Communication Skills: Strong communication skills with the ability to effectively engage with clients, team members, and stakeholders at various levels.
• Teamwork and Collaboration: A collaborative team player with a focus on supporting colleagues and less experienced team members.
• Presentation Skills: Able to clearly communicate complex product features, business knowledge, and technical solutions to both technical and non-technical audiences.
• Problem Solving: Strong analytical skills with the ability to anticipate potential issues, proactively identify solutions, and drive project success.

 

Additional Information:

• Travel: Occasional travel may be required to meet with clients, attend workshops, or conduct training sessions.
• Location: Flexible/Remote positions with potential travel as needed for client engagements