Graphic Design Officer
A. Graphic Design Production
- Produce all major graphic design assets for PBIS Academic Group: brochures, social media posts, event collateral, presentations, signage, banners, KV, leaflets, and digital campaigns.
- Produce design assets for other PBIS entities and Hugh's College Vientiane as directed by the Graphic Design Manager.
- Ensure all output is consistently polished, on-brand, and of the highest
- Bring creative thinking to every brief — suggest layouts, colour treatments, or design approaches that elevate the
B. Brand Stewardship and Identity
- Develop and maintain the school's brand identity guidelines — ensuring consistency across all design materials and visual touchpoints.
- Apply PBIS brand standards precisely and without deviation; flag any brief that requests deviations before
- Test graphics across various media to ensure quality is maintained across all output
C. Creative Direction
- Provide advice, training, and guidance to team — developing their skills through deliberate mentoring and teaching
- Review team's output with a critical, constructive eye — give specific, development-oriented
- Take genuine pride in team's improvement and invest time in their capability
D. Project Management and Collaboration
- Manage multiple design projects simultaneously — adhering to deadlines and ensuring high-quality
- Work closely with the CMC team to understand design requirements and translate them into visually compelling
- Collaborate with the Production team and External Consultant to ensure design concepts align with brand and
Essential Knowledge, Abilities and Qualifications
- Proven graphic design experience with a strong
- Familiarity with design software: InDesign, Illustrator, Photoshop, Dreamweaver, or
- A keen eye for aesthetics, detail, and brand
- Excellent communication skills and time
- Ability to work methodically, meet deadlines, and manage multiple projects
Desirable Experience, Skills and Interests
- Organised and takes pride in their own workspace and digital asset
- Tactful and diplomatic — handles feedback and creative direction with
- Enthusiastic and positive with the ability to inspire
CORE COMPETENCIES
Competency
Proficiency Level
Behavioural Indicators
Visual Design Mastery
Expert
• Produces polished, on-brand work consistently — output is right from the first draft.
• Commands typography, colour, and layout with confidence and experience.
Brand Stewardship
Expert
• Catches the wrong logo, off-brand colour, and misaligned element before anything goes out.
• Flags deviation requests before proceeding — brand protection is non-negotiable.
Creative Contribution
Advanced
• Brings creative ideas to every brief that elevate the work beyond the technical minimum.
• Output is not just technically correct — it is visually compelling.
Mentoring & Team Development
Advanced
• Develops team through specific, constructive feedback and deliberate teaching moments.
• Takes genuine pride in team's improvement and invests time in it consistently.
- Team player with a collaborative approach and a well-developed creative
Production Discipline & Workflow
Expert
• Manages own workload without missing deadlines. Checks work thoroughly before submission.
• Flags risks 48 hours before a deadline — never on the morning it is due.
Brief Interpretation
Expert
• Reads a brief once and understands what is being asked.
• Asks the right clarifying questions early so no time is wasted in the wrong direction.
KEY PERFORMANCE INDICATORS (KPIs)
KPI
Target
Frequenc y
Owner
Measurement
On-time design delivery
≥ 90%
Monthly
Job holder
Design production log
Brand compliance at submission
≥ 95%
Monthly
Job holder
Monthly content audit
Revision rounds per project
≤ 2 average
Monthly
Job holder
Project tracking
Team development sessions
≥ 1 formal session per month
Monthly
Job holder
IDP tracking
Internal client satisfaction
≥ 4.5 / 5.0
Quarterly
Job holder
CMC manager survey