Field Marketing Coordinator

About the Role

GalaxyCon is seeking a highly organized and detail-oriented Field Marketing Coordinator to support our nationwide marketing and activation initiatives. 

Key Responsibilities

Inventory & Logistics

• Own and track inventory and all shipping/receiving for nationwide activations.
• Review and maintain inventory accuracy with proper documentation.
• Order, manage, and track all supplies needed for activations and campaigns.
• Maintain calendars for activations and direct mail initiatives.

Direct Mail Program

• Lead logistics and assembly for multiple direct mail campaigns simultaneously.
• Manage multiple mailings simultaneously while meeting strict deadlines.
• Follow up on direct mail responses, engage leads, and foster long-term local partnerships to cultivate community relationships and drive cross-promotion.

Campaign & Activation Support

• Assist in the planning, research, and execution of field marketing activations, including conventions, festivals, and community events.
• Coordinate activation logistics, including staffing, travel, supplies, shipments, and payments.
• Conduct market research and outreach to support new initiatives.

Collaboration & Creative Support

• Partner with digital marketing and graphics teams to update and produce promotional materials.
• Work closely with digital marketing, graphics, e-commerce, sales, and PR teams to ensure cohesive execution.

Performance Tracking & Reporting

• Monitor, analyze, and report on campaign, direct mail, and activation performance.
• Maintain budgets and track expenses for accuracy.
• Track ROI and key engagement metrics for direct mail initiatives and activations.
• Maintain performance dashboards for flyer distribution, lead responses, event attendance, etc.

The Right Candidate Is:

• A spreadsheet expert with a passion for accuracy, data tracking, and analysis.
• Excited about community engagement and helping make GalaxyCon a household name.
• Experienced in managing logistics and inventory systems.
• Hands-on, resourceful, and ready to get the job done.

Qualifications

• 1–2 years of experience in field marketing coordination, inventory management, or related roles.
• Advanced proficiency with Google Workspace (Docs, Sheets, Drive, Calendar, etc.).
• Experience with Airtable is strongly preferred.
• Familiarity with Trello, ShipStation, Eventeny, or similar project management/logistics tools is a plus.
• Familiarity with Photoshop is a plus.
• Capable of lifting 50+ lbs unassisted.
• Strong organizational, communication, and project management skills.
• Ability to manage multiple projects with competing deadlines.
• Passion for comic books, pop culture, sci-fi, fantasy, anime, gaming, cosplay, and fandom communities.
• Willingness and ability to travel up to  30% of the year to select GalaxyCon events and activations, including weekends and holidays - flying and driving dependent on location 
• Conduct market research to identify new partners, sponsors, and potential activations for marketing purposes 
• Liaise with marketing team to complete all tasks for partnerships, cross branded marketing opportunities and convention needs 
• Along with the Field Marketing Manager, create innovative marketing campaigns  and present the recommendations to management.
• Establish and maintain relationships with new and existing partners 
• Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning and advertising
• Outreach to schools, non profit organizations and other market specific businesses to create marketing opportunities and awareness 
• Excellent organizational skills 
• Deadline driven, as we are working on multiple overlapping projects at all times