Marketing Lead

About the Role

This is a hands-on, end-to-end marketing role at a seed-stage AI platform built for the hospitality industry. You will own both product marketing and demand generation, operating as a solo marketer who uses AI tooling to scale what would traditionally require a full department. The work is high-impact and highly visible, sitting at the center of how the company grows.

What You'll Do

• Build product positioning and develop the marketing site, including solutions pages tailored to different customer segments.

• Create video content, use cases, and webinars that demonstrate product value to target buyers.

• Conduct competitor and market analysis across the hospitality and broader AI landscape.

• Own the blog, design assets, and run experiments with emerging media formats such as newsletters, podcasts, and influencer partnerships.

• Plan and execute field marketing campaigns including city-wide activations, in-person events, conferences, and relationship dinners.

• Develop and amplify founder thought leadership on LinkedIn and other channels.

• Design and optimize paid ad campaigns with creative direction.

• Refine signup funnels and build lead generation into a scalable, tightly targeted machine.

What We're Looking For

• 5+ years in B2B SaaS or AI company marketing, with demonstrated ownership of end-to-end campaigns from positioning through execution.

• Proven track record building and executing paid acquisition campaigns with measurable conversion metrics.

• Experience spanning both inbound channels (SEO, content, LinkedIn) and outbound channels (events, field marketing, direct outreach).

• Strong portfolio showing end-to-end campaign ownership and results at fast-growing, experiment-driven companies, ideally at Series A to C stage.

• Experience creating positioning and messaging for technical or complex products.

• Hands-on content production including blog posts, case studies, video scripts, or use case documentation.

• Familiarity with marketing analytics, funnel optimization, and A/B testing.

• Comfortable using or briefing designers on marketing design tools and creative assets.

• No hospitality background required; a willingness to learn the vertical quickly is what counts.

Compensation & Benefits

• Base salary: $150,000 to $240,000 annually

• Equity: 0.20% to 0.75%

• Benefits: Comprehensive health insurance and 401(k) match

Location

On-site in San Francisco, CA. This is not a remote role.