Digital Marketing & Communications Coordinator

Are you passionate about creating meaningful digital experiences, telling stories that inspire, and using marketing to make a real difference?

At Inspire, you'll do more than manage social media or create campaigns you'll help raise awareness, connect communities, and support one of Malta's leading organisations empowering persons with disabilities.

About the role 

As our Digital Marketing & Communications Coordinator, you'll play a key role in bringing the Inspire brand to life across digital channels. From creating engaging content and managing social media to optimising our website, running digital campaigns, analysing performance, and supporting fundraising initiatives, every day offers the opportunity to make a measurable impact. You'll also become the go-to person for Inspire's digital marketing ecosystem, taking ownership of our website, digital tools, analytics, email marketing, SEO, paid advertising, and campaign optimisation. If you're someone who loves learning new digital trends, enjoys solving problems, and thrives in a collaborative environment, this role offers the perfect opportunity to develop your career while contributing to a meaningful cause.

Every campaign you create, every story you share, and every digital experience you improve helps us create a more inclusive society.

Duties & Responsibilities

Digital Marketing & Campaigns

• Support the implementation of Inspire's marketing, communications, digital marketing and fundraising strategy.
• Plan, coordinate and deliver integrated marketing campaigns across social media, website and email channels.
• Create engaging digital content that promotes Inspire's services, programmes, events and fundraising initiatives.
• Contribute creative ideas that increase awareness, engagement and support for Inspire's mission.
• Plan, execute and optimise paid digital advertising campaigns, ensuring effective budget allocation and continuous performance improvement.

Website & Digital Platforms

• Own and manage Inspire's website, ensuring content is accurate, engaging and aligned with organisational priorities.
• Maintain and optimise the website CMS, including technical updates, SEO, page architecture and user experience improvements.
• Manage end-to-end email marketing campaigns, including audience segmentation, automation workflows, A/B testing and campaign reporting.
• Act as the department's digital systems expert, supporting marketing technologies, CRM integrations and digital platforms.

Social Media & Content Creation

• Create, schedule and publish compelling content across Inspire's social media channels.
• Monitor community engagement, respond where appropriate and identify opportunities to grow audience reach.
• Produce marketing materials including digital assets, newsletters, brochures, presentations, posters and promotional content.
• Ensure all communications reflect Inspire's brand identity, tone of voice and organisational values.

Analytics & Performance

• Monitor website, email and social media performance using analytics platforms.
• Produce meaningful reports and translate insights into recommendations that improve campaign performance and audience engagement.
• Track marketing KPIs and provide data-driven recommendations to the Brand & Fundraising Manager.
• Lead brand consistency across all digital platforms by conducting regular audits and implementing improvements where required.

Events & Fundraising Support

• Provide marketing support before, during and after events through photography, digital content, signage and promotional materials.
• Support fundraising campaigns by creating engaging marketing materials that strengthen donor engagement and public awareness.
• Coordinate with internal teams to gather stories, photography and campaign content that showcase Inspire's impact.

Collaboration & Coordination

• Build strong working relationships with colleagues, suppliers and external partners to ensure projects are delivered effectively.
• Coordinate meetings with the Fundraising Administrator, internal stakeholders and external partners.
• Maintain marketing databases, campaign trackers, content calendars and departmental records.
• Provide administrative and project coordination support to the Brand & Fundraising Department.
• Undertake any other duties as assigned by the Brand & Fundraising Manager.
  
  

Cross-Functional Responsibilities

• Report any potential data breaches immediately to the Data Protection Officer (DPO).
• Promote continuous improvement by sharing ideas that enhance processes, efficiency and collaboration.
• Support the development, implementation and compliance of organisational policies and procedures.
• Ensure all marketing activities and events comply with Health & Safety, accessibility and organisational standards.
  
  

Teamwork

• Foster a positive, collaborative and inclusive working environment built on trust, creativity and open communication.
• Champion best practices within the department and support the successful implementation of new processes and initiatives.
• Collaborate with colleagues across the organisation to strengthen Inspire's reputation as an Employer of Choice.
  
  
  
  

Professional Ethics

• Maintain strict confidentiality at all times.
• Ensure full compliance with GDPR and data protection requirements.
• Adhere to all organisational policies, procedures and professional standards.
• Uphold Inspire's Code of Ethics and Professional Conduct.
• Demonstrate respect for diversity, inclusion and the individuality of every colleague, service user and stakeholder.
  
  

Qualifications & Experience

• Degree or Diploma in Digital Marketing, Communications or a related field, or a minimum of two years' equivalent professional experience in digital marketing.
• Hands-on experience using digital marketing platforms and tools, including:
  • Google Analytics and Google Search Console
  • Meta Business Suite and LinkedIn Ads
  • WordPress or equivalent CMS
  • Email marketing and automation platforms
  • Canva, Adobe Express or Adobe Creative Cloud

Desirable

• Experience managing SEO and website optimisation.
• Knowledge of CRM platforms and marketing automation.
• Experience analysing campaign performance and using insights to improve digital marketing outcomes.
• Excellent written communication skills with a creative mindset and strong attention to detail.
  
  
  

Why Join Inspire?

At Inspire, you'll become part of a purpose-driven organisation where your expertise changes lives every day.

You'll work within an experienced multidisciplinary team that believes in collaboration, innovation and person-centred care, while supporting children during the most important years of their development.

Together, we empower children, strengthen families and create more inclusive communities.

What We Offer

We value the wellbeing and professional growth of our employees. Alongside a competitive salary commensurate with experience, we offer:

🌴 10 additional days of recess leave

🩺 Health Insurance

💙 Premium Employee Wellbeing Programme

📚 Study Leave and additional Special Leaves

☁️ Cloudigo Premium Membership

🎓 Scholarship Programme

🏊 Inspire Pool Membership

💪 Gym Discounts

 

Ready to make a difference? Apply today and be part of a workplace where people and purpose unite to transform lives together!

 

Prior to being recruited and throughout the duration of employment, the selected candidates need to satisfy the requirements of the Protection of Minors Act (POMA) together with those of immunisation.