Senior Brand & Content Strategist
Requirements at a glance
Senior Brand & Content Strategist at Castlery is a role based in Singapore, Central, Singapore. The posting mentions 5+ years of experience. It does not mention visa sponsorship. Key skills include Project management and Content marketing. Applications are submitted through Greenhouse.
- Experience
- 5+ years (mentioned)
- Visa sponsorship
- Not mentioned in the posting
- Application platform
- Greenhouse
Skills in this posting
- Project management
- Content marketing
Extracted automatically from the job description. Confirm details in the full posting below.
We’re rethinking homes for how people really live, and we’re looking for a Senior Brand & Content Strategist to join our team to help shape the future of living, one thoughtful detail at a time.
You’ll work closely with Creative, Category Management, Product Development, Performance Marketing, Social and Partnerships teams, as well as external agency partners, to deliver best-in-class content that drives awareness, engagement and conversion.
What you’ll be doing:
- Lead end-to-end brand campaigns and product launches across a portfolio of categories.
- Develop compelling product stories grounded in consumer and market insights.
- Identify and activate cultural moments that build brand relevance and audience connection.
- Manage creative agencies, production partners and cross-functional stakeholders.
- Analyze customer, content and category insights to identify growth opportunities and shape strategy.
- Drive projects from concept to execution, balancing strategic thinking with hands-on delivery.
What you need to succeed:
- 5+ years of experience in Brand Management, Brand Marketing, Content Marketing or a related field.
- Proven experience leading brand campaigns and product launch initiatives from planning through execution.
- Strong understanding of consumer behavior, market research and content strategy.
- Experience across social media, partnerships and broad digital marketing, with a sharp eye for how brand storytelling translates across channels.
- A sharp eye for cultural trends and the ability to translate them into timely, on-brand activations.
- Experience working with creative agencies, production houses, photographers, videographers or content creators.
- Excellent project management skills with the ability to manage multiple priorities simultaneously. Strong analytical and problem-solving capabilities.