Data & Insights Specialist

1. Data analysis and strategic insights:

• Analyze campaign and market performance data to provide meaningful insights for customers and internal teams.
• Development of new measurement methods and KPIs to support innovative projects such as the app vision or AI products based on data.
• Identification of optimization potential in influencer marketing, sponsorship and product portfolio.

2. Visionary analytics for innovative projects:

• Participation in data-driven concepts for new business areas such as AI-based tools or app developments.
• Providing insights that support creative and technological projects from idea to implementation.

3. Process and campaign optimization:

• Creation of dashboards and reports for continuous optimization of campaigns and processes.
• Collaboration as an expert consultant with client teams such as 7 vs. Wild to develop data-based solutions for customer projects.

4. Market and competition analyzes:

• Examination of current market trends to derive strategic recommendations for sponsorship opportunities or portfolio expansions.
• Carrying out benchmarking analyzes to position Audiencly in the competition.

5. Technology and data management:

• Building and maintaining data infrastructures and analysis tools such as Tableau, HubSpot, NetSuite or Google Analytics.
• Ensuring data quality and consistency through effective data management processes.