Familiarity with TikTok Shop, Shopify, influencer marketing, and creator partnerships
Experience supporting paid campaigns during product launches, promotional events, and seasonal campaigns
Assist in the execution, management, and optimization of paid social advertising campaigns across Meta Ads (Facebook & Instagram) & TikTok Shop
Monitor paid social campaign performance daily across all active platforms, tracking budgets, pacing, ROAS, CPA, CTR, CPM, CPC, and other key performance metrics to ensure campaigns remain on target
Manage campaign budgets by adjusting daily and lifetime spend, reallocating budget toward top-performing campaigns, and ensuring monthly media spend aligns with overall marketing objectives
Analyze campaign data to identify trends and optimization opportunities, then implement tactical changes—including audience targeting, bidding strategies, placements, creative rotation, and budget allocation—to improve campaign performance and maximize return on ad spend
Collaborate with the Creative, E-commerce, and Brand Marketing teams to develop high-performing ad creatives, including static, video, carousel, and UGC-style content
Partner with the Social Media, Creative, and Influencer Marketing teams to identify high-performing organic content, creator partnerships, and UGC that can be scaled through paid media, including boosted posts, creator whitelisting, and paid amplification
Execute ongoing testing across audiences, creative assets, messaging, placements, campaign structures, and bidding strategies to continuously improve acquisition efficiency, conversion rates, and return on ad spend
Utilize AI-powered marketing tools and automation platforms to streamline campaign management, reporting, creative analysis, audience insights, and optimization workflows. Continuously evaluate emerging AI technologies that improve campaign performance, operational efficiency, and decision-making
Build automated reporting dashboards and leverage AI-assisted analytics to identify trends, surface optimization opportunities, forecast performance, and reduce manual reporting
Stay current on platform updates, AI advancements, privacy changes, consumer behavior, and competitive activity across the digital advertising landscape, proactively recommending new strategies and testing opportunities
Assist in launching new advertising channels, beta features, AI-driven campaign products, and emerging paid media opportunities that support customer acquisition and revenue growth
Prepare weekly, monthly, and campaign-level performance reports that translate campaign data into clear business insights, strategic recommendations, and next steps for cross-functional stakeholders
Collaborate closely with the E-commerce, Merchandising, and Brand Marketing teams to align paid media strategies with seasonal collections, product launches, promotional calendars, inventory priorities, and key retail moments
Support campaign tracking, attribution, and measurement through Google Analytics (GA4), Meta Pixel, TikTok Pixel, Google Tag Manager, and other marketing technologies to ensure accurate performance reporting
Experience generating and analyzing performance reports using Meta Ads Manager, Triple Whale, GA4, and AI-powered analytics tools such as Claude or ChatGPT
Develop a deep understanding of fashion and apparel performance marketing, recognizing how merchandising, trend cycles, creative refresh cadence, product lifecycle, inventory availability, and customer purchasing behavior influence media buying decisions. Apply these insights to optimize campaigns for premium fashion and lifestyle brands
Ensure all paid media initiatives align with brand identity, customer acquisition goals, profitability targets, and long-term business objectives while maintaining a disciplined, data-driven approach to performance marketing